Rocky Trail Entertainment ignites Mackay’s Mountain Biking Future with Inaugural Fox Superflow® at Finch Hatton MTB

Mackay, QLD – [9 July 2024] – Over 300 mountain bike riders descended on the brand new Finch Hatton MTB trails for a weekend of racing and camaraderie at the Rocky Trail Entertainment (RTE) Fox Superflow® presented by Stan’s. Despite some damp weather, the trails held up remarkably well, and the event was a resounding success, exceeding expectations with a strong showing from local riders and a positive economic impact on the Mackay region.

Elite Racers Shine Alongside Local Shredders

The event attracted a diverse range of riders, with some “big hitters” battling it out for top honors. National Champion Jess Hoskin from the Sunshine Coast dominated the Elite Women’s category, finishing a full 30 seconds ahead of the competition. National Champion and former World Cup racer Cameron Allonby from Brisbane was the fastest man at Finch Hatton MTB, showcasing his experience and power.

Adding to the excitement, Under 17 racers impressed everyone with their speed and talent. Oliver Bradey from the Sunshine Coast even placed an impressive third overall, highlighting the depth of upcoming talent in Australian mountain biking.

Finch Hatton MTB – A Local Gem Emerges

While the elite racers put on a show, the true stars of the weekend were the Finch Hatton MTB trails themselves. As one of the latest networks by the World Trails builders, riders of all abilities enjoyed the diverse terrain, from flowing single-track to challenging descents. The “Race the Way You Ride” format of the Fox Superflow®, with untimed climbs and timed downhill sections, allowed riders to explore the trails at their own pace and truly experience the Mackay region’s natural beauty.

Local Riders Embrace Their Home Turf

One of the most significant aspects of the event was the overwhelming participation from Mackay’s mountain bike and business community. Local suppliers and caterers brought the event to life and over 80 local riders took to the course, showcasing the growing enthusiasm for the sport in the region. Mayor Greg Williamson commented on the event’s success, highlighting the positive impact it has had on Mackay’s reputation as a mountain bike destination.

“I’m told that we’ve got one of the best airflow tracks in Australia and exciting to see so many people keen to come to Mackay because they heard so much about the Finch Hatton MTB trails,” said Williamson.

Rocky Trail launches racing at Finch Hatton MTB (l-r): National Event Manager Jo Parker, MRC Mayor Greg Williamson, National Operations Manager Bob Morris.

Economic Boom for Mackay

Juliane Wisata, owner of Rocky Trail Entertainment, echoed the Mayor’s sentiments and emphasized the event’s contribution to the local economy.

“We were really pleased with the over 300 competitors and it’s fantastic to see that the local riders participated and came out in force,” Wisata said. “This groundswell of biking activity in the local community is pivotal to the success of a MTB Destination.”

Rocky Trail’s initial estimates suggest the event injected over $400,000 into the Mackay and regional visitor economy, with riders traveling from as far as Canberra, Sydney, Townsville, Rockhampton, Cairns, and throughout South East Queensland. The influx of visitors not only participated in the race but also enjoyed Mackay’s hospitality and explored the surrounding area.

A Bright Future for Mackay Mountain Biking

The inaugural Fox Superflow® at Finch Hatton MTB was a resounding success, showcasing the potential of the new trails and the passion of the Mackay mountain bike community. With a strong local contingent and a significant economic impact, the event has laid the groundwork for a bright future for mountain biking in Mackay.

For more information about the Fox Superflow, visit www.rockytrailsuperflow.com

Photos: Rocky Trail/Marty Strecker/Callum Sey

About the Rocky Trail Group

The Rocky Trail Group in Australia offers mountain biking events with Rocky Trail Entertainment (RTE). Over the past decade the business has established itself as one of the major private mountain bike event promoters in the country. We look beyond the finish line, offering a powerful promotional platform for sponsors and destination partners. Recognising that Nature Based Tourism (NBT) has become a Supersector in Australia with huge growth potential, the group also offers destination development services specialised in nature- and trail-based tourism (TBT) with their new Rocky Trail Destination (RTD) business.

We assembled a team from a variety of backgrounds, harnessing decades of experience in strategic brand marketing, promotional campaign and event management, as well as destination development. We have been working primarily with regional and rural locations to build presence, assets and awareness. We bring a diverse approach to event management as well as trail development, and destination promotion experience together with underlying social physics methodology to provide a more integrated solution than the visitor economy alone.

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